Pineapple has always been my baby before I had babies. I’ve grown up alongside this business, and it’s taught me so much - especially about how women can truly show up for each other. This community has been one of the most special parts of my life.
If you had told me years ago that one day I’d sell Pineapple so I could spend more time with my babes Hallie and Sully, I probably would’ve laughed. It wasn’t something I ever imagined. But motherhood has surprised me in the best way. I adore being a mum more than I could have dreamed, and I feel such a strong pull to create more space in my life to be with them while they’re little. Only one year in, and I already see how fast it goes.
Logistically, the juggle of motherhood, a shift-working husband, and a small business that starts at 5am has been a challenge. Having twins is the most wonderful, exhausting, non-stop adventure but I feel stretched in every direction.
This was not an easy decision - it’s one I wrestled with for months. My love for this business runs so deep, and the guilt of not having the same capacity I once did has weighed heavily on me. I’ve poured everything into Pineapple for over 10 years, and letting go has been emotional. But for the first time, I’m letting go of the need to ‘do it all.’ I feel honoured to be passing Pineapple on while it’s thriving - it’s what feels right for me, for the gym and for this beautiful community.
I want you to know that creating Pineapple will always be one of the best things I’ll ever do - and that’s because of you all. Every silly, wild, and wonderful idea was embraced by women who loved to have fun as much as me. From dancing with Timberlina on the NBN news, to scavenger hunting through Carrington in bucketing rain, COVID cooking classes and the birth of BBB, to wine tours, True Grit challenges, weekends away, 4-degree swims after winter classes, sunrise coffee chats, and the Christmas parties — oh, the Christmas parties!
One of the hardest parts of this decision was the thought of who would carry Pineapple forward. A huge part of the grief I had over this decision was not handing it over to a person with the same passion, love and care for women as I have. That’s why I feel such excitement (and relief!) in being able to hand the reins to Rach. I couldn’t have imagined a better person. I’ll still be here, working for Rach and continuing in the capacity that suits this season of my life better.
I hope I have been able to convey an inch of the deep joy and love building this business has fulfilled my life with over the last 10 years. How the lessons, the relationships and the learnings have shaped me into the person I am today and enriched my life beyond words can say!
With so much gratitude for all that's been and so much excitement for what's to come within Pineapple,
Brit 💛
