IS THIS opportunity you’ve
been dreaming of?

Do you get freakin’ excited and pride yourself on providing fun, fresh and effective coaching sessions, delivering awesome customer service and showing women that looking after themselves can simple and joyous!


Hey! We are Brit and Shell. Four years ago we went all in and followed our passion of wanting to disrupt the norm of women’s fitness in Newcastle. And so Pineapple Fitness was born. Pineapple Fitness attracts down to earth, supportive, kind, loving women building a fun and inspiring community. We embrace and empower all women by treating our members and staff as individuals, and provide the specific tools, support and the accountability they need to achieve and deliver life changing results. 


Mission for the Role:

  • To provide world-class coaching in a group environment and one to one personal training. We are not a large bootcamp, we care for each individual, and deliver measurable results for our ladies.

  • To work closely with the owners to ensure the member experience is 5 Star plus develop and grow the business through outstanding customer service to Pineapple Fitness Clients, staff, suppliers and audience.

  • To cultivate a strong sense of community, and create raving fans of Pineapple Fitness and be dedicated to achieving Pineapple Fitness’ Mission and embracing and living out our Core Values.

Core Values

Mindset - you are enough just as you are

Nutrition - nourish your body with simple, wholefoods most of the time but if you want cake, eat the damn cake!

Community -  friendly, uplifting, supportive and authentic

Movement - fun, functional, adventurous movement to LIVE your best life

Outcomes and Tasks

With our guidance and training, your Coach Position Outcomes will be:

  1. Deliver world class coaching

  2. Produce one client testimonial every month

  3. Maintain a client renewal rate of 80% or higher

  4. Generate one new client referral every month

  5. Produce 80% conversion rate from Consult to New Client

  6. Continuously reviewing and upgrading the sessions and training programming to keep clients moving towards their goals and ensuring sessions are effective, enjoyable and fresh.

  7. Continual professional and personal development every month

Coach Tasks (How you'll achieve the above outcomes)

  1. Demonstrate proper exercise coaching and instruction, including providing alternatives for clients who are injured or incapacitated in some way during that session. (You need to have a working knowledge of the human body - muscles, movements and functions).

  2. Deliver inspiring, motivational and interesting fitness sessions including changes in voice/pitch, providing relevant information, stories and anecdotes.

  3. Write fun, fresh, and effective fitness session and programs for Pineapple Fitness groups and individuals

  4. Perform Fit Test Evaluations

  5. Ask 1 client (per month) to participate in a testimonial, take picture or video and the copy to accompany it

  6. Ask clients for referrals, in line with our referral process

  7. Conduct new prospect health consults using our prospect to client process

  8. Attend Team Meetings

  9. Attend Team Workshops

  10. Attend Performance Appraisals


These are the skills you must already have in order to qualify for this position:

  1. Honesty and Integrity  Earns trust and maintains confidences.  Values open communication and feedback. 

  2. Learns quickly - Demonstrates ability to quickly and proficiently understand and absorb new information. Uses initiative. 

  3. Communication Skills  Our clients are VERY important to us. You will be comfortable conversing in-person and on the phone, and know how to conduct yourself professionally and deliver clear instructions to the clients.

  4. People skills and personality - You must LOVE working with people! As mentioned above you must be very comfortable working with people. This is an uplifting studio and you must be able to show your clients energy and excitement while working with them.

  5. High Standards – Expects personal performance and team performance to be nothing short of the best. Values their personal appearance. Has a strong work ethic.

  6. Teamwork – Reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship.

  7. Flexibility/Adaptability – Ability to think on their feet. 


Must Have:

  • Certificate III in Fitness

  • Certificate IV in Fitness

  • Current CPR Certification

  • Current First Aid Certification

  • Hold appropriate insurance

Bonus Qualifications and Experience (nice to have but NOT essential)

  • Registered with a Fitness Association

  • Group Training experience

  • Nutrition Course or Certification

  • Pre/Post Natal Qualifications

  • Sports Background

  • Customer Service Experience

  • Basic computer competency

If this opportunity excites you and you're looking to make health and fitness your career, then complete the web form below and if we agree, we'll get in touch! 

x Brit + Shell

Apply Here

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